Bid Shading – Making the Most of First-Price Auctions
Bid shading, a practice used by programmatic bidders to eliminate the risk of overbidding in the realm of first-price auctions, is gaining traction in the programmatic industry. Before getting to know bid shading better, let’s take a dive into a brief history of auction types in programmatic ad auctions. Industrial Shift to First-Price Auctions In [...]