Programmatic Mobile DSP To Fuel Your Clients′ Growth

UA and Re-engagement Solutions for Mobile AppsUsing our proprietary bidder and Machine Learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutions at scale.

Trusted by the greatest:
Programmatic UA clients

Empowering Agencies To Perform Better on Mobile

Our platform's Machine Learning capabilities—along with our expertise in mobile marketing—enable agencies to deliver the best possible results to their clients. We ensure traffic quality, brand safety and optimal RTB auction price.

Case Study

Waitr Food Delivery App - Pipar\TBWA Agency

Waitr Food delivery app UA

“Persona.ly quickly proved itself to be an important partner to us as we were able to scale performance efficiently, their no-nonsense approach is refreshing and customer service is excellent. We′re happy to include them in our marketing stack”

Haukur JarlHaukur Jarl, Performance Marketing Director @ Pipar\TBWA

Results

19%
below CPA goal

Ua experts

Expert Support

We provide full campaign management service to ensure the best performance. Our global team of programmatic experts is there to provide insights on campaign performance, support you at critical times, and guide your team throughout the entire process.

Mobile ua performance

Full Transparency

All the campaign data is at your fingertips. Find granular data on the campaign performance and gain valuable insights on our dashboard.

User acquisition targeting

Precise Targeting at Scale

Our ML bidder has access to 1.8M ad auctions per second and analyzes over 60 data points before serving each impression, allowing us to reliably predict which users are going to click, install, and eventually bring revenue to your app.

Brand Safety-Centric

Because we strive to be the most reliable service for your agency, we work only with trusted partners to ensure high-quality traffic. We guarantee:

  • Premium placements within trustworthy exchanges only
  • Privacy-centric approach
  • Fraud prevention. Our ML models are focusing on anomaly detection both pre-bid and post-bid to prevent any fraudulent activity
Brand safety
Case Study

CoinSwitch App - SocialDonut Agency

coinswitch UA

“Persona.ly is a powerful programmatic platform that is easy to set up and use for our agency. Persona.ly provides us with a 360° view of our customer acquisition process. This helped us move away from the traditional customer acquisition channel and provide actionable insights that helped us optimize and scale quickly.”

Himanshu PandeyHimanshu Pandey, Digital Head @ Social Donut

Results

x3.1
FTD CVR higher than the KPI

x3.7
KYC to FTD ratio higher than the KPI

Adding Transparency to the Black Box

Our dashboard provides our clients with detailed insights into their campaigns and allows them to see where ads were shown to potential users. Additionally, it shows how each creative is performing in real time.

  • Creative Analysis

    Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.

  • Performance Reports

    Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.

  • Demographic Insights

    Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.

  • Placement Insights

    Easily view and analyze the performance of your different creatives - from conversion to click and install, as well as in-app events, retention, and ROAS.

CreativeAnalysis
PerformanceReports
DemographicInsights
PlacementInsights
IncrementalityMeasured

Scientific Approach to Creative Performance

Our ML-driven model is adjusted to promote best-performing ads while constantly testing the rest of them based on a Multi-Armed Bandit (MAB) algorithm. As learning progresses, the ML model gradually transitions to the Contextual Bandits approach, where different creative ″champions″ are displayed to different groups of users based on group features.

  • Playable & Interactive Ads
  • Dynamic Ads
  • Video
  • Native
  • Banners
Mobile video ads
Mobile native ads
Mobile banners ads

Playable ads are short (approx. 30 sec.) interactive ads where users can experience the product or game before downloading it.

Analytics and Measurement Partners

  • adjust
    adjust
  • appsFluer
    appsFluer
  • kochava
    kochava
  • branch
    branch
  • singular
    singular
  • firebase
    firebase
  • myTracker
    myTracker
  • tenjin
    tenjin
  • mparticle
    mparticle
  • adbri
    adbri

Ready to Drive Growth to Your Clients?

Help clients achieve their user acquisition and re-engagement goals.