Category: Real-time bidding

Intro to programmatic user acquisition, the different types of DSPs, the different bidding models, retargeting, and more

The Definitive Guide to Mobile Ads’ Sizes and Creatives’ Formats in 2023

Posted on by Galia
In this article, we will review everything you need to know about mobile creative formats and their specs, performance, and best practices. It might seem that ads come in all shapes and sizes—well, that’s not exactly the case with mobile programmatic. There are standard formats in programmatic that will help you cover most of the [...]

Intro to Programmatic Mobile User Acquisition

Posted on by admin
What is Programmatic User Acquisition? Programmatic UA (also referred to as programmatic media buying or programmatic advertising) is a technology-based method used to run user acquisition campaigns. The use of the word ‘programmatic’ refers to the automation of the process, i.e, running campaigns automatically according to a set of predefined rules, or algorithms.  The word [...]

The Basics of RTB

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What is Real-Time Bidding (RTB)? RTB stands for Real-Time Bidding and refers to the automated process of buying and selling ads. RTB, as the name implies, runs in real-time, on a CPM basis, in the form of an auction. This process is facilitated by an SSP (a Supply Side Platform).  The auction process, at its [...]

Data Activation in Mobile UA

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What is Data Activation? Data activation, at its broadest, means using data by making actions based on its implications. In other words, generating value and insights, recognizing behaviors and trends in the data, and using them to lead to improved performance, whatever the task may be.  In our field, we refer to data activation as [...]

Bid Shading – Making the Most of First-Price Auctions

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Bid shading, a practice used by programmatic bidders to eliminate the risk of overbidding in the realm of first-price auctions, is gaining traction in the programmatic industry. Before getting to know bid shading better, let’s take a dive into a brief history of auction types in programmatic ad auctions. Industrial Shift to First-Price Auctions In [...]

Choosing a DSP (Demand Side Platform)

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The mobile app marketing industry is evolving towards automation, with companies increasing their spending on programmatic media buying, and shifting away from establishing and managing direct advertiser\publisher relationships that are difficult to set up and sustain. While Ad Networks still exist, there’s a shift towards Programmatic DSPs and ML-Based DSPs. The shift to programmatic and [...]

Data Sharing in Mobile Marketing

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What is Data Sharing in Mobile User Acquisition? Finding Your Target Audience Data sharing in mobile UA means providing your UA partner access to essential UA-related data, in the form of an audience list, comprised of existing users. Sharing this data fulfills two central goals: it helps your UA partner target lookalikes, which, in turn, [...]