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Gain the most from our expertise and take your mobile app strategy to the next level.
Drive growth and extend your reach with our innovative data-driven solutions for the mobile marketing and market research industries.
We offer machine learning-driven user acquisition, re-engagement and market research sampling solutions.
Persona.ly offers a programmatic, fully transparent service to drive scale outside of traditional (walled gardens) user acquisition channels and maximize ROAS by focusing on targeted deep-funnel in-app events.
While processing over 2,800,000 ad requests per second, our machine learning models allow us to focus our bidding and target specific segments. Additionally, these ML models consider each application′s nuances in a variety of verticals, from gaming to e-commerce and services, allowing marketers to diversify their spend and expand their reach by examining options outside of traditional platforms.
Persona.ly provides market research sampling solutions, delivering quality data at scale from diverse audiences.
Using machine learning algorithms, we′re able to match surveys to users based on aggregated behavioral data and improve results for both end users and research providers.
We wanted to promote our recent promotional offer programmatically through Persona.ly. During the experiment stage we were able to scale up the campaign very quickly at...
lower CPA
higher signup rate
Persona.ly has a highly professional team that has gained our trust very quickly. We were thrilled with the good results and transparency they have provided.
D1 RR Increase
D7 RR increase
The Persona.ly team has been a total pleasure to work with. They have shown expertise and great support while launching our Fish Idle campaigns. We clearly see the...
lifetime ROAS lift (week 4)
higher D7 retention
Our partnership with Persona.ly has been a real win, thanks to their great communication, transparency, and utmost professionalism. Right from the start, they provided...
D1 FTD Cost below the KPI
FTD Conversion Rate growth for payers by month 3
Our partnership with Persona.ly has been a real win, thanks to their great communication, transparency, and utmost professionalism.
gross sales increase over 7 months
first-time purchase CVR increase for non-buyers segment
Our campaigns benefited from their precise targeting and constant campaign improvements, which led to outstanding campaign performance.
UA campaign scaling in 5 weeks (iOS JP)
D7 ROAS above the KPI on week 1 (UA iOS US)
Persona.ly has an advantage over other DSPs in campaigns where timing is crucial, such as the World Cup, because they can use fast machine learning to optimize the...
campaign scaling over 7 months
revenue event cost reduction during FIFA World Cup 2022™ campaign
Persona.ly has introduced a fresh and innovative approach to handling programmatic mobile campaigns. As a result, we have been able to diversify our marketing mix with...
FTD cost below the KPI
campaign scaling within 6 months
Thanks to Persona.ly’s extensive integration and ML-based targeting, we have achieved stable ad performance. Persona.ly’s dashboard allows us to closely monitor the...
ARPPU growth in 3 months
FTD D30 count increase in 3 months
The results speak for themselves: the user quality is 30% higher and we clearly see a better LTV, playtime and retention compared to other paid UA sources.
Campaign recoup by month 3
FTD CVR on M3 higher vs M1
The keys to our successful partnership with Persona.ly are communication, transparency, and professionalism. From the beginning, they supported us with all the technical...
lower CPA than the KPI
campaign scaling in 3 months
I highly recommend collaborating with Persona.ly DSP. Their approach is goal-oriented and focused on achieving ROAS/KPI targets.
D7 ROAS (cohort) vs. KPI
campaign scaling in 12 weeks
Persona.ly's team is highly motivated to help and learn about our games and how to suit their technology to our needs. In this way, they understand how to target users...
higher D7 ROAS vs. KPI
campaign scaling within 4 months
Despite the time difference, the Persona.ly team offered responsive support and made sure to meet our goals & KPIs, and worked professionally, providing us great...
FTD CVR increase within 3 months
creative variations tested
Persona.ly has been a great partner and has proven to be a valuable addition to our marketing strategy.
lower D7 FTD Cost
The team at Persona.ly was able to understand and deliver as per our business goals and KPIs right from the beginning with commendable transparency. With data-driven...
lower CPA vs KPI
campaign scaling within 4 months
Beyond the phenomenal results Persona.ly delivered, overperforming our KPIs by a significant margin, we built a real trusting relationship. From the start and through...
lower D7 FTD cost
installs growth in 2 months
We are a crypto company and our goal was customer acquisition through innovative marketing creatives. We were facing a significant challenge with our partners,...
FTD CVR higher than KPI
KYC to FTD ratio higher than KPI
Through the easy and fast onboarding process, the campaign launched in a short period of time outperformed my expectations, so I knew that Person.ly is a great DSP. I...
D7 Retention above KPI
D7 retention higher than others
The Persona.ly team performed satisfactorily in terms of quick feedback and campaign performance. We experienced good performance with Boxing Star in the US for our long...
D7 ROAS lift (US)
D7 ROAS lift (KR)
Working with the Persona.ly team is an excellent experience. They are very professional and responsible so that they performed well in ROAS. Their dashboard is very...
D7 ROAS lift
D7 RR lift
Working with Persona.ly has been a treat. Their team is responsive and data-driven. Their dashboard and reporting tools are easy to use. We quickly got installs through...
D1 ROAS lift
D7 ROAS lift
In collaboration with Persona.ly, the players who can enjoy our games have expanded to the world. With their generous support, we also receive useful data-driven advice...
below CPI goal
organic volume increase
The team at Persona.ly is super responsive, which is helpful when there are sudden shifts in strategy. When it came to testing new optimization methods for LAT campaigns...
higher D3 ROAS
higher FTD CVR
Persona.ly was great to work with, they are set about achieving the pre-set KPI’s in an efficient manner, and on top of that, they were extremely responsive to any...
lower eCPI
As a fast-growing startup in the gaming space, focused on the ultra-competitive skill-gaming vertical, we can’t settle for anything less than leading-edge...
D7 ROAS lift (week 4)
higher FTD CVR (week 4)
Persona.ly allows us to diversify our media marketing mix and shows a similar learning curve as other big social network ad platforms. The team has offered a very...
more installs
higher D7 retention
The Persona.ly team delivered both in ROAS and user retention rate. Their dashboard is clear and easy to use and enabled us to track not only spend and income but the...
D7 ROAS lift (month 1)
D7 ROAS lift (month 2)
Working with Persona.ly is a pleasure. Their dedicated, and efficient team is always ready to outreach our goals. In our campaign, we saw an incredibly fast growth both...
FTD CVR (week 1)
FTD CVR (week 5)
It was a pleasure working with the Persona.ly team. They would share and discuss the plan of achieving our goals and ensure that we were crystal clear about every step....
D1 ROAS KPI
D7 ROAS KPI
The team at Persona.ly had repeatedly shown that they are good at what they do and responded promptly to all changes. We were always confident that we would receive the...
below CPA goal
above ROAS goal
Persona.ly was our chosen partner to run ML UA campaigns to drive growth and extend reach. The fully transparent service, actionable marketing insights, professional...
deep funnel conversion
increase in 30D cost recoup
We wanted to promote our recent promotional offer programmatically through Persona.ly. During the experiment stage we were able to scale up the campaign very quickly at...
lower CPA
higher signup rate
Persona.ly has a highly professional team that has gained our trust very quickly. We were thrilled with the good results and transparency they have provided.
D1 RR Increase
D7 RR increase
The Persona.ly team has been a total pleasure to work with. They have shown expertise and great support while launching our Fish Idle campaigns. We clearly see the...
lifetime ROAS lift (week 4)
higher D7 retention
Our partnership with Persona.ly has been a real win, thanks to their great communication, transparency, and utmost professionalism. Right from the start, they provided...
D1 FTD Cost below the KPI
FTD Conversion Rate growth for payers by month 3
Our partnership with Persona.ly has been a real win, thanks to their great communication, transparency, and utmost professionalism.
gross sales increase over 7 months
first-time purchase CVR increase for non-buyers segment
Our campaigns benefited from their precise targeting and constant campaign improvements, which led to outstanding campaign performance.
UA campaign scaling in 5 weeks (iOS JP)
D7 ROAS above the KPI on week 1 (UA iOS US)
Persona.ly has an advantage over other DSPs in campaigns where timing is crucial, such as the World Cup, because they can use fast machine learning to optimize the...
campaign scaling over 7 months
revenue event cost reduction during FIFA World Cup 2022™ campaign
Persona.ly has introduced a fresh and innovative approach to handling programmatic mobile campaigns. As a result, we have been able to diversify our marketing mix with...
FTD cost below the KPI
campaign scaling within 6 months
Thanks to Persona.ly’s extensive integration and ML-based targeting, we have achieved stable ad performance. Persona.ly’s dashboard allows us to closely monitor the...
ARPPU growth in 3 months
FTD D30 count increase in 3 months
The results speak for themselves: the user quality is 30% higher and we clearly see a better LTV, playtime and retention compared to other paid UA sources.
Campaign recoup by month 3
FTD CVR on M3 higher vs M1
The keys to our successful partnership with Persona.ly are communication, transparency, and professionalism. From the beginning, they supported us with all the technical...
lower CPA than the KPI
campaign scaling in 3 months
I highly recommend collaborating with Persona.ly DSP. Their approach is goal-oriented and focused on achieving ROAS/KPI targets.
D7 ROAS (cohort) vs. KPI
campaign scaling in 12 weeks
Persona.ly's team is highly motivated to help and learn about our games and how to suit their technology to our needs. In this way, they understand how to target users...
higher D7 ROAS vs. KPI
campaign scaling within 4 months
Despite the time difference, the Persona.ly team offered responsive support and made sure to meet our goals & KPIs, and worked professionally, providing us great...
FTD CVR increase within 3 months
creative variations tested
Persona.ly has been a great partner and has proven to be a valuable addition to our marketing strategy.
lower D7 FTD Cost
The team at Persona.ly was able to understand and deliver as per our business goals and KPIs right from the beginning with commendable transparency. With data-driven...
lower CPA vs KPI
campaign scaling within 4 months
Beyond the phenomenal results Persona.ly delivered, overperforming our KPIs by a significant margin, we built a real trusting relationship. From the start and through...
lower D7 FTD cost
installs growth in 2 months
We are a crypto company and our goal was customer acquisition through innovative marketing creatives. We were facing a significant challenge with our partners,...
FTD CVR higher than KPI
KYC to FTD ratio higher than KPI
Through the easy and fast onboarding process, the campaign launched in a short period of time outperformed my expectations, so I knew that Person.ly is a great DSP. I...
D7 Retention above KPI
D7 retention higher than others
The Persona.ly team performed satisfactorily in terms of quick feedback and campaign performance. We experienced good performance with Boxing Star in the US for our long...
D7 ROAS lift (US)
D7 ROAS lift (KR)
Working with the Persona.ly team is an excellent experience. They are very professional and responsible so that they performed well in ROAS. Their dashboard is very...
D7 ROAS lift
D7 RR lift
Working with Persona.ly has been a treat. Their team is responsive and data-driven. Their dashboard and reporting tools are easy to use. We quickly got installs through...
D1 ROAS lift
D7 ROAS lift
In collaboration with Persona.ly, the players who can enjoy our games have expanded to the world. With their generous support, we also receive useful data-driven advice...
below CPI goal
organic volume increase
The team at Persona.ly is super responsive, which is helpful when there are sudden shifts in strategy. When it came to testing new optimization methods for LAT campaigns...
higher D3 ROAS
higher FTD CVR
Persona.ly was great to work with, they are set about achieving the pre-set KPI’s in an efficient manner, and on top of that, they were extremely responsive to any...
lower eCPI
As a fast-growing startup in the gaming space, focused on the ultra-competitive skill-gaming vertical, we can’t settle for anything less than leading-edge...
D7 ROAS lift (week 4)
higher FTD CVR (week 4)
Persona.ly allows us to diversify our media marketing mix and shows a similar learning curve as other big social network ad platforms. The team has offered a very...
more installs
higher D7 retention
The Persona.ly team delivered both in ROAS and user retention rate. Their dashboard is clear and easy to use and enabled us to track not only spend and income but the...
D7 ROAS lift (month 1)
D7 ROAS lift (month 2)
Working with Persona.ly is a pleasure. Their dedicated, and efficient team is always ready to outreach our goals. In our campaign, we saw an incredibly fast growth both...
FTD CVR (week 1)
FTD CVR (week 5)
It was a pleasure working with the Persona.ly team. They would share and discuss the plan of achieving our goals and ensure that we were crystal clear about every step....
D1 ROAS KPI
D7 ROAS KPI
The team at Persona.ly had repeatedly shown that they are good at what they do and responded promptly to all changes. We were always confident that we would receive the...
below CPA goal
above ROAS goal
Persona.ly was our chosen partner to run ML UA campaigns to drive growth and extend reach. The fully transparent service, actionable marketing insights, professional...
deep funnel conversion
increase in 30D cost recoup
We wanted to promote our recent promotional offer programmatically through Persona.ly. During the experiment stage we were able to scale up the campaign very quickly at...
lower CPA
higher signup rate
Persona.ly has a highly professional team that has gained our trust very quickly. We were thrilled with the good results and transparency they have provided.
D1 RR Increase
D7 RR increase
The Persona.ly team has been a total pleasure to work with. They have shown expertise and great support while launching our Fish Idle campaigns. We clearly see the...
lifetime ROAS lift (week 4)
higher D7 retention
Gain the most from our expertise and take your mobile app strategy to the next level.