Category: Performance metrics

The basics of KPIs, the improtance of specific metrics (IPM, inflated CTR), and creatives testing

The Cornerstone KPIs for Mobile UA

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Valuable KPIs for running mobile ad campaigns KPI stands for Key Performance Indicator. KPIs have a measurable value that helps companies understand the effectiveness of their efforts in achieving their key business objectives. In mobile marketing, KPIs are metrics that are used to assess the performance of a marketing campaign.   In this entry, we will [...]

Creative Testing – Multi-Armed Bandit vs. A/B Testing

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Creative testing is the way marketers compare the performance of different creatives in a campaign in order to evaluate which creatives yield better results. We will cover two methods: A/B testing, which is a commonly used method and widely known method, and the multi-armed bandit, which is less commonly known and used, usually due to [...]

App Growth Metrics – The Key User Acquisition Metrics To Follow

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When tracking the performance of in-app mobile marketing campaigns, there are endless dimensions and a lot of metrics to consider. Before you start looking at the data, it’s better to gain an understanding of which data you want to be looking at, and what should be considered when analyzing the data.  Metrics can be divided [...]