Categories
Attribution
The importance of attribution, the different attribution models, how to choose an attribution platform, VTA windows, and more...
Real-time bidding
Intro to programmatic user acquisition, the different types of DSPs, the different bidding models, retargeting, and more
Performance metrics
The basics of KPIs, the improtance of specific metrics (IPM, inflated CTR), and creatives testing
Fraud prevention
All about attribution manipulation and how to detect it, impression fraud, event spoofing, and re-brokering and detecting false promises