Real-time bidding
Intro to programmatic user acquisition, the different types of DSPs, the different bidding models, retargeting, and more
Intro to Programmatic Mobile User AcquisitionProgrammatic UA (also referred to as programmatic media buying or programmatic advertising) is a technology-based method used to run user…
- Bid Shading – Making the Most of First-Price Auctions
Bid shading, a practice used by programmatic bidders to eliminate the risk of overbidding in the realm of first-price auctions, is gaining traction…
- Choosing a DSP (Demand Side Platform)
The mobile app marketing industry is evolving towards automation, with companies increasing their spending on programmatic media buying, and…
- The Definitive Guide to Mobile Ads’ Sizes and Creatives’ Formats in 2026
Everything you need to know about mobile creative formats and their specs, performance, and best practices.
- The Basics of RTB
RTB stands for Real-Time Bidding and refers to the automated process of buying and selling ads. RTB, as the name implies, runs in real-time, on a…
- Data Sharing in Mobile Marketing
Data sharing in mobile UA means providing your UA partner access to essential UA-related data, in the form of an audience list, comprised of…
- Data Activation in Mobile UA
Data activation, at its broadest, means using data by making actions based on its implications. In other words, generating value and insights…
