Performance Metrics
The basics of KPIs, the importance of specific metrics (IPM, inflated CTR), and creatives testing
App Growth Metrics – The Key User Acquisition Metrics To FollowWhen tracking the performance of in-app mobile marketing campaigns, there are endless dimensions and a lot of metrics to consider. Before you start l…
- The Cornerstone KPIs for Mobile UA
KPI stands for Key Performance Indicator. KPIs have a measurable value that helps companies understand the effectiveness of their efforts in achievin…
- Creative Testing – Multi-Armed Bandit vs. A/B Testing
Creative testing is the way marketers compare the performance of different creatives in a campaign in order to evaluate which creatives yield better…
