Your source for everything mobile UA, from UA basics to mobile retargeting, measurement and fraud, to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers

Fraud Prevention

All about attribution manipulation and how to detect it, impression fraud, event spoofing, and re-brokering and detecting false promises

Attribution Manipulation – Click Spamming and Click Hijacking
When it comes to fraud in mobile marketing we think it’s important to understand which vulnerabilities each fraud technique abuses, how it works…