Persona.ly Integrated with Japan’s Leading SSP Fluct

Fluct Japan’s leading SSP, integrated with Persona.ly – a programmatic DSP company. As a result, Persona.ly will increase its reach within the Japanese market and Fluct will increase the volume of their mobile ads.

Persona.ly (headquartered in Israel) established in 2011, is a tech product company driving mobile user acquisition for brands and app developers, with business units in Japan, USA, Korea, and China. Part of the Coalition against Ad Fraud (CAAF), Persona.ly offers transparent, performance-based, highly-targeted app install and retargeting solutions. Together with our in-house developed, super-engaging playable and interactive ads, we are able to acquire loyal users at scale for apps in any vertical.

Persona.ly offers a programmatic & fully transparent user acquisition services, from playable and dynamic creative generation to driving installs at scale and providing actionable marketing insights. Using our machine learning infrastructure we create custom targeting algorithms specified to the advertiser’s app and automatically optimize towards improved retention and in-app purchases. Our performance-based campaigns eliminate the risk involved in diversifying marketing spend.

Fluct Inc. has been providing monetization solutions since 2008. With over 17,000 publishers implementing its SDK in their apps. Fluct uses different algorithms to set dynamic bid floor and automatic ad ratio adjustments to maximize ad revenue for their publishers, supporting traditional formats like banners and videos, and pioneering programmatic audio ads in Japan. Fluct focuses on brand-safe content and ensures viewability using different ad verification methods.