New Audience Integrations with Singular and Airbridge

Persona.ly is pleased to announce the implementation of direct audience integration for our clients utilizing Singular and Airbridge MMPs.

Effective immediately, Persona.ly clients can seamlessly share audience data directly from their MMP dashboard. This enhancement streamlines the audience sharing process for user acquisition campaigns, facilitating the creation of lookalike audiences and suppression lists. Additionally, it optimizes the process for re-engagement campaigns through the MMPs’ Audience Management tools and allows for measuring performance per audience segment to define best-performing segments.

Advertisers can now leverage their preferred MMP’s tools to automatically activate and distribute selected segments directly to our DSP. The segments are updated on a regular basis, enabling dynamic budget optimization through the addition or suppression of audience groups.

By simplifying the audience management process and enhancing targeting capabilities, we aim to drive superior results for our clients’ user acquisition and re-engagement efforts.

For more information on how to leverage these new integrations, please contact your Persona.ly account manager or reach out to our sales team.