Your source for everything mobile UA, from the basics to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers
Attribution
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In this article, we will review everything you need to know about mobile creative formats and their specs, performance, and best practices. It might seem that ads come in all...
What is user acquisition? User acquisition, or in short, UA, is the process in which mobile apps (or other products) obtain new users through marketing. User acquisition in the context...
What is Programmatic User Acquisition? Programmatic UA (also referred to as programmatic media buying or programmatic advertising) is a technology-based method used to run user acquisition campaigns. The use of...
What is Real-Time Bidding (RTB)? RTB stands for Real-Time Bidding and refers to the automated process of buying and selling ads. RTB, as the name implies, runs in real-time, on...
What is Data Activation? Data activation, at its broadest, means using data by making actions based on its implications. In other words, generating value and insights, recognizing behaviors and trends...
Changes Following the Removal of the IDFA Apple’s release of iOS14, scheduled sometime this fall (2020), is an update that will significantly change the Mobile Marketing industry. Aiming to protect...
Bid shading, a practice used by programmatic bidders to eliminate the risk of overbidding in the realm of first-price auctions, is gaining traction in the programmatic industry. Before getting to...
Retargeting in Mobile Marketing Retargeting, also known as remarketing and re-engagement, refers to a marketing strategy in which advertising efforts are taken to reach existing inactive users. Users who installed...
Valuable KPIs for running mobile ad campaigns KPI stands for Key Performance Indicator. KPIs have a measurable value that helps companies understand the effectiveness of their efforts in achieving their...
The issue of view-through attribution is a controversial one amongst advertisers. The debate is around the importance and perceived contribution of a view (i.e an impression) in otherwise seemingly...
