Five Steps to Retain Your Most Valuable Players

Guest post by Gur Dotan,Co-Founder @ Soomla The goal of this article is simple – to teach you how you can earn more money from your mobile games. Two prominent ways to monetize free-2-play games include IAP and advertising.  Ads allow developers to monetize non-paying users. There are companies such as Persona.ly, that offer high-quality video

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Persona.ly to Unveil New Demand-Side Platform at Gamescom 2015 – Press Release

Aiming to simplify the mobile user acquisition process, Persona.ly will expand its services with the release of an advanced Demand-Side Platform for mobile devices. The new platform will be unveiled at Gamescom 2015, taking place August 5-9 in Cologne, Germany. Persona.ly’s KPI-driven Demand-Side Platform is a marketplace where app developers from all verticals can meet

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