Persona.ly to Unveil New Demand-Side Platform at Gamescom 2015 – Press Release

Aiming to simplify the mobile user acquisition process, Persona.ly will expand its services with the release of an advanced Demand-Side Platform for mobile devices. The new platform will be unveiled at Gamescom 2015, taking place August 5-9 in Cologne, Germany.

Persona.ly’s KPI-driven Demand-Side Platform is a marketplace where app developers from all verticals can meet marketers, ad networks, affiliates, and agencies, who can deliver quality users at scale through banners, videos, and native ads. The platform works only in risk-free performance models and offers measurable results and full transparency with regard to traffic sources.

“We are very excited to launch our Mobile Performance DSP at Gamescom,” said Ofir Pasternak, CEO and founder of Persona.ly. “The platform will join our in-game advertising solution, which we launched in 2014 and which has already been recognized as one of the best solutions to monetize your game in 2015. Persona.ly can now operate as a ‘one-stop shop’ for developers, offering multiple monetization and user-acquisition solutions.”

The DSP’s optimization layer will help developers to run positive ROI campaigns, thanks to segmentation, targeting, deep understanding of the mobile ecosystem, and smart use of data. With its proprietary technology, Persona.ly will also enter the future of mobile programmatic advertising, launching an open API (feed for mobile campaigns) and adapters to support RTB supply sources and various mobile ad-servers.

Because of its intuitive interface and easily learned operation, the new platform is also suitable for new players who are taking their first steps in the mobile advertising sphere.

Persona.ly is a global ad-tech company, specializing in personalized monetization solutions and mobile application distribution. With its proprietary technology, Persona.ly offers game and app developers advanced tools for creating in-app advertising and acquiring quality users based on risk-free models.

Persona.ly will present at Gamescom 2015 in Hall 02.1, Stand # A-036.

For more information visit: www.persona.ly.