UA Glossary

Your source for everything mobile UA, from UA basics to mobile retargeting, measurement and fraud, to contentious standards, the glossary can help and inform both aspiring growth managers and experienced mobile app developers

Categories

  • Attribution

    The importance of attribution, the different attribution models, how to choose an attribution platform, VTA windows, and more...

  • Real-time bidding

    Intro to programmatic user acquisition, the different types of DSPs, the different bidding models, retargeting, and more

  • Performance Metrics

    The basics of KPIs, the importance of specific metrics (IPM, inflated CTR), and creatives testing

  • Fraud Prevention

    All about attribution manipulation and how to detect it, impression fraud, event spoofing, and re-brokering and detecting false promises