AppsFlyer’s Performance Index, which has turned into an industry-standard, is released twice a year. The index ranks the top mobile media sources, according to their volume and quality, in order to help companies find which media sources they should partner with.
The 11th edition of the Performance Index covers the first half of 2020, and covers 27B app installs across 14K different apps. With this scale, AppsFlyer was able to produce new indices with granular monetization-driven rankings per region and category.
The Growth Index is one of the latest additions and where Persona.ly ranked. This ranking is focused on the fastest-growing, up-and-coming media sources per region, and we’re proud to place 13th in the North America region.
According to AppsFlyer, growth was measured by comparing H2 2019 to H1 2020. The comparison was calculated by combining a number of factors: install growth, number of apps growth, and growth in the share of the app install pie — on a global or regional level.
Our ranking represents the immense growth we’ve experienced in 2020. This growth was made possible by the trust given to us by our valued partners. By entrusting us with their campaigns, we were able to help them grow effectively while doing the same simultaneously ourselves.
We’re proud of the evolution of our infrastructure and ML pipeline, as well as the team behind the product, and our operations team working tirelessly on improving it and cooperating with our partnered advertisers to reach new heights.
“When we set off building our proprietary bidder and infrastructure, our focus was on the product. Centering around the product enabled us to reach this growth in the span of 3 intense and rewarding years, and we’re proud to deliver legitimate value to our partners with full transparency. The reality of our challenge derives from the fact that there’s no ‘one size fits all’ solution when it comes to ML algorithms, which is why we create a unique model for each app, striving to deliver the best results for our partners.”Ofir Pasternak, CEO and Founder @ Persona.ly
We will continue working diligently to continue this growth and have it reflected in esteemed indices such as AppsFlyer’s Performance Index in the future.