Attribution

The importance of attribution, the different attribution models, how to choose an attribution platform, VTA windows, and more...

Why Attribution Matters
Attribution is the ability to track the performance of each marketing effort and determine which of them are profitable and effective and which are n…
View-Through Attribution
The issue of view-through attribution is a controversial one amongst advertisers. The debate is around the importance and perceived contribution of a…
Types of attribution
In order to discuss the different types of attribution in-depth, we need to first address the importance of attribution modeling.
Mobile Measurement Platforms
MMP (mobile measurement platform) is a platform in which advertisers can track the performance of their different marketing channels. The platform pr…
Mobile User Acquisition
User acquisition, or in short, UA, is the process in which mobile apps (or other products) obtain new users through marketing. User acquisition in th…
Retargeting in the Programmatic Ecosystem
Retargeting, also known as remarketing and re-engagement, refers to a marketing strategy in which advertising efforts are taken to reach existing ina…
User Acquisition and Retargeting in iOS 14
Apple’s release of iOS14, scheduled sometime this fall (2020), is an update that will significantly change the Mobile Marketing industry. Aiming to p…
Getting Ready for iOS 14.5 – An Extensive Guide for Mobile Marketers
The release of iOS 14.5 is fast approaching. In order to help advertisers successfully transition, we’ve created this checklist. We’ve combined some…